We work with a lot of events teams. A phrase we hear very frequently is “everything was fine and then, suddenly, we couldn’t cope”. We’ve heard many a story about a busy, productive events team that unknowing hits saturation point.
Typically, growing events teams take on more and more events; each one a bit bigger and a bit more important than the last. In such situations, it’s really easy to overlook the importance of planning ahead. Continuing to invest in the systems and processes the team runs is essential if you’re going to grow successfully.
This is especially true if you’re looking to increase your events portfolio over the next 12-months.