Many teams that manage events and look after a portfolio of sponsorship assets still use spreadsheets and emails to keep track of event information, guests and ticket allocations. When event teams outgrow this approach, putting software for event management in place becomes essential. In this article, we look at why we believe Eventrax has all the essential ingredients you need.

Running a small events team using spreadsheets and email is perfectly fine. It gives you flexibility because it means you can adapt your approach to suit the needs of new hospitality events, company events and sponsorship assets quickly and easily.

But spreadsheets and emails are notoriously inefficient as your event portfolio and team start to grow. Emails are constantly flying back and forth between colleagues and then need chasing up multiple times. Nobody in the team has full visibility of ticket allocations, invitations, RSVPs or confirmations. Reporting is difficult and the data you’re working with is often out-of-date. All of this inefficiency is costly – how much time do you waste running every event as a result of it?

Event teams experiencing these sorts of challenges need to put software and processes in place to reduce their growing inefficiency.

The best software for event management will do the following things:

• Manage your entire event and sponsorship inventory in one place. You and your team should be able to see the status of every event and asset you own at the click of a button. No more spreadsheets!
• Make the booking process as simple as possible. Every aspect of the booking process should be managed through the system, including internal approvals for ticket allocations, event dates and availability. No more back and forth chasing colleagues via email.
• Provide a full invitation and confirmation process. Guests should be invited through the platform, be able to confirm attendance and find out more information without a single email being sent.
• Give you detailed, real-time reporting. You should be able to find out everything you need to know about every one of your events because it’s all held in one system. Event reports, guest reports, expenditure reports and ROI reports should all be easily accessible.

We’re events people ourselves. We’ve designed Eventrax for events people.

Needless to say, it has all of the features we’ve described above (and a whole lot more besides). We believe it to be a truly unique product. We’re not aware of anything else on the market which offers so much to event teams and which has been designed specifically for event management from the ground up.

We’d love to talk to you and show you how software for event management can help you and your team get more done in less time. Please do get in touch or head over here to find out more about the software.