Running a small events team using spreadsheets and email is perfectly fine. It gives you flexibility because it means you can adapt your approach to suit the needs of new hospitality events, company events and sponsorship assets quickly and easily.
But spreadsheets and emails are notoriously inefficient as your event portfolio and team start to grow. Emails are constantly flying back and forth between colleagues and then need chasing up multiple times. Nobody in the team has full visibility of ticket allocations, invitations, RSVPs or confirmations. Reporting is difficult and the data you’re working with is often out-of-date. All of this inefficiency is costly – how much time do you waste running every event as a result of it?
Event teams experiencing these sorts of challenges need to put software and processes in place to reduce their growing inefficiency.